Requirements:

• Diploma or Degree with at least 3 year of relevant working experience
• Knowledge in digital and social media marketing, events management, partner management and traditional marketing.
• Ability to think out of the box to explore new approaches.
• Ability to multitask to work in a fast-paced and dynamic environment.
• Team player with strong project management skills, yet possesses the ability to work both independently with minimal supervision.
• Strong communication and analytical skills.
• Effectively bilingual in English and Mandarin with the ability to read and write well in both languages .
• Candidates with more experience will be considered for a Senior Executive position and experience in mentoring junior members within a team.

Responsibilities:

• Conceptualize and execute 360-degree marketing campaigns to drive acquisition, retention and referrals while seeing through post-campaign analysis.
• Strategize and manage tactical campaigns.
• Plan and execute events.
• Manage client loyalty and referral programs.
• Content generation for advertorials/editorials, digital and social media platforms.
• Strategize and manage digital marketing efforts to better optimize marketing performance and budgets.
• Identify and secure relationships with key partners for leads generation and sponsorship opportunities.
• Build relationships and effectively manage both internal stakeholders as well as external partners, agencies and vendors.
• Develop marketing collateral.
• Maintain Cordlife’s website and social media channels.
• Source for Marketing premiums (leads generation, enrollment gifts, etc.)
• Oversee and ensure that the daily/weekly/monthly Marketing administrative tasks are delivered in a timely manner.
• Guide new and junior team members on their daily tasks, and help assimilate them into the team.
• Any other duties as assigned by the Line Manager and Management.